To build excitement about Trolli offering four unique skins on PUBG Battlegrounds, we raised an army to sourly dominate the game as the Sour Brite Squad. Thousands answered the call, redeeming their packs to claim a skin, and representing their favorite sour gummi worms in PUBG.

Client: Trolli, Agency: Digitas, Creatives: Daniel Cosgrove, Michael Epstein, Molly Prunka, Blake Fromkin, Producer: Shannon Worley