Glidden
To promote Glidden launching on Amazon, we set out to show people that they can buy the right color, right when they see it. Wherever they see it. So, we turned the city of Nashville in to Glidden paint paint swatches.
A neighborhood in Nashville became our paint chips.
Client: Glidden, Agency: Digitas, Creatives: Louie Calvano, Daniel Cosgrove, Michael Epstein, Hannah Levitan, Director: Ross Ching, Production Company: Dace + Mohr, Editorial: Cutters, Sound: Another Country